To tell or not to tell a story. That is the question and it’s an important one. When considering including a story in your presentation, apply these 3 screening criteria:
1) Never stick a story in your talk to emotionally manipulate the audience. It comes off as hokey or cheesy.
2) If your story requires a lot of context setting, it’s either too complicated, too long or both.
3) A good story is believable. Don’t force the audience to suspend disbelief unless they are in on the joke.